The Base coat by kissel beauty
Beauty Business Foundations
Building a beauty business isn’t just about pretty nails and trending reels — it’s about laying a rock-solid foundation that actually works. Just like a manicure, a business cannot be built on a weak foundation, and sometimes all it takes is a small tweak in your prep, and you’re flourishing. Welcome to The Base Coat by Kissel Beauty, the next step for your successful business.
Led by Svetlana Kisseleva, a two-time consecutive Australian Small Business Champion who launched her business during a global pandemic and grew it from a home-based nail space into a thriving salon in under five years — this mentoring experience is for beauty professionals who are serious about growth.

With a Master’s degree in Publishing and Communications from the University of Melbourne and training from both Australian and international beauty specialists, Svetlana brings a rare blend of academic insight and industry-hardened experience. She's not here to give you cookie-cutter advice or fluff you could’ve Googled — she's known for her no-BS, real-world approach that delivers clarity, structure, and results.

In The Base Coat, you’ll be mentored 1:1 with practical, honest guidance tailored to your unique journey — from pricing with confidence and setting boundaries to branding, marketing and creating the foundation for the business of your dreams. Members of The Base Coat will also have exclusive discounts available for The Fundamentals of Nail Mastery courses and Kissel Beauty products.

It’s time to stop guessing and start growing — from the ground up.
Your Next Chapter Starts With
The Base Coat

  • With The Base Coat, you will learn the fundamentals of:

    • Business set-up and structure
    • Branding and visual identity
    • Target audience and client attraction
    • Client retention and customer service
    • Basic financial literacy
    • Systems and automations

  • The Base Coat is for you if:

    • Your business is still in the early stages (1-4 years)
    • You’re a part-time technician ready to quit your 9-5 and take your business to the full-time.
    • You feel like the market is over-saturated and you’re just not standing out

  • What you’ll get:

    A completely personalised, one-on-one mentoring experience tailored to your current goals, business structure and challenges. You’ll step away with confidence, a clear direction and an actionable plan.

The Base Coat
Basic package
$
450
I’m ready, book me in
Basic package:
  • 1 x 90 minute 1:1 Base Coat session (Zoom or in-person)
  • Pre-session business audit
  • Customised Action plan emailed to you at the end of your session
  • 14-day 30-minute post-session check in
The Base Coat
Deluxe package
$
700
I’m ready, book me in
Deluxe package:
  • 1 x 1:1 2.5 hour Base Coat session (in-person or Zoom)
  • 1 x 60-minute Base Coat follow-up after 14 days (in-person or Zoom)
  • Pre-session business audit
  • Social media content assessment
  • Customised action plan emailed to you at the end of your session
  • Printable service policies, pricing calculator, and Instagram guide
The Base Coat
Diamond package
$
1200
I’m ready, book me in
Diamond package:
  • 1x 1:1 Base Coat day (5 hours) session
  • 2 x 60-minute Base Coat follow-up sessions (14-day and 90-day check-in)
  • Check-in texts for six months post-90-day check-in
  • Pre-session business audit and custom business roadmap
  • Social media content assessment
  • Tailored price list, policy write-up, and booking system set-up or rehaul guide
  • Customised action plan emailed to you at the end of your session
  • Printable service policies, pricing calculator, and Instagram guide
  • Exclusive burn-out busting boundary guide
  • Exclusive discounts for courses and products from Kissel Beauty
kisselbeauty@gmail.com
G06/198 Harbour Esplanade,
Docklands VIC 3008
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